Strategic Public Relations Planning is licensed under a CC BY-NC, except where otherwise noted.
This text is provided to you as an Open Educational Resource (OER) which you access online. It is designed to give you a comprehensive introduction to public relations planning at no or very nominal cost. It contains both written and graphic text material, intra-text links to other internal material which may aid in understanding topics and concepts, intra-text links to the appendices and glossary for tables and definitions of words, and extra text links web material that clarifies and augments topics and concepts.
Chapters and sections were adapted from the following OER textbooks. Without these foundational texts, a lot more work would have been required to complete this project. Thank you to those authors who shared their work before us.
Information Strategies for Communicators by Kathleen A. Hansen and Nora Paul is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
• Lesson 2. Information Strategy Process and the Needs of Communicators
• Lesson 3. Question Analysis: From Assignment to Message
• Lesson 4. Question Analysis: Who’s the Audience?
• Lesson 5. Question Analysis: What’s the Topic?
• Lesson 6. Question Analysis: Who Contributes Information?
The Evolving World of Public Relations by NSCC and Rosemary Martinelli is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
• Chapter 3. Public Relations Basics
• Chapter 2. Digital Culture and Social Media
• Chapter 10. Advertising, Public Relations and Propaganda
Cover image is by Charles Forerunner is licensed under the Unsplash License.
The creation of this work “Strategic Public Relations Planning” was supported by Open CU Boulder 2021-2022, a grant funded by the Colorado Department of Higher Education with additional support from the CU Office of the President, CU Office of Academic Affairs, CU Boulder Office of the Provost, and CU Boulder University Libraries.
